6 Types of Online Advertising for Your Business

As technology continues to influence the way we use the internet, businesses and marketers also continue to look for new ways of reaching their target audience. While there are several free ways of promoting your business online, paid online advertising remains a worthy investment. Advertising on the internet has become an effective way of reaching millions of people across the globe without necessarily breaking the bank. Small businesses have particularly found it helpful, as it allows them to compete with the heavyweights in the industry.

Online advertising comes in different styles, with each having its strengths and weaknesses. Below is a brief highlight of 6 common types of online advertising.

Search Engine Ads

The first page of your favorite search engine is described as the golden ticket. Therefore, having your site show up on the first page of Google or any other search engine will amplify your exposure and boost traffic to your website. However, SEO is not an overnight affair. Therefore, you might want to contact an agency that offers search engine optimization service to ease the process and help you achieve your goals.

Strengths and Weaknesses

Search Engine Marketing is one of the most effective ways of reaching your target audience. One of the benefits of SEM that is usually overlooked is the accessibility to data. Search engines usually provide marketers with useful analytics to help their campaigns and ensure the success of campaigns.

The major drawback to SEM as a paid online advertising strategy is that it can be sometimes expensive.

Display Ads

This is another popular pay-per-click (PPC) advertising. In this case, advertisements are found on web pages as opposed to search results listing web pages. They can appear on different parts of the page including the top, sides, middle and even the bottom of the content on a page.

Strengths and Weaknesses

One of the major advantages of using this type of online advertising is the ability to use graphics and branded elements to capture the attention of your audience. This will help in building the brand awareness as it uses the brand identity to get visibility.

However, it is worth noting that while display ads allow you to target your target audience, they do not have the same effect as SEM ads.

It is also worth noting that display ads can sometimes fade into the page’s background, making it difficult for your audience to see them. Therefore, it is advised that you make your ads as visually appealing as possible.

Facebook Ads

Facebook currently has over two billion users across the globe, presenting businesses and marketers with the opportunity to reach a wider audience. Being a social media platform, Facebook allows businesses to engage more with their audience, especially with properly designed ads.

Facebook ads are particularly great for exposure, allowing businesses to increase their exposure through likes and shares, consequently driving more traffic to your site. Facebook is not only beneficial to businesses but also helps the audience by creating a less formal means of communication.

Desktop Ads

Desktop ads on Facebook usually appear on the right side of the news feed with other widgets such as “trending” posts or news. Visitors tend to ignore them due to their location on the screen.

Desktop Feed Ads

These are ads that are within the user’s feed and usually labeled “suggested post.”

Mobile Feed Ads

The ads are similar to ads targeted for mobile users.

Strengths and Weaknesses

Facebook advertising is particularly good for increasing your authority and name recognition. This is in addition to providing you with data about its users, allowing you to target your ads effectively.

Twitter Advertising

For businesses that have Twitter lovers as an audience, the platform can be remarkably great for strengthening engagement and growing audience. Like Facebook, ads on Twitter allow for the promotion of content offers through users’ feeds, while giving marketers options in terms of results and costs.

Strengths and Weaknesses

Twitter ads are excellent for building a following and improving your brand awareness particularly online. They also offer businesses extensive tools to track conversions and gather data through their campaigns.

Other great forms of online advertising include Instagram ads and retargeting. As mentioned earlier, each of the ad types has weaknesses and strengths. Therefore, businesses are required to analyze them before settling for the most suitable option.

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