One of the best ways for businesses in any industry to engage with potential customers or clients and develop their brand image is to release a short e-book on a topic relating to your services. This is highly effective because it establishes you as an authority in your field, and makes it easier for new customers to trust you. However, when putting together their first e-books, many businesses make mistakes that result in their e-book not being successful.
Here are some tips to help you create and market an e-book that will blow readers away:
Choose a topic that readers are actually interested in.
This may sound like a no-brainer, but many new businesses release e-books containing tons of information that their target demographic already knows or information that has already been talked about in other e-books. As was the case with waterfront real estate specialists Tim Elmes Group: their first draft was dense and needed a lot of editing in order for it to be easier on the eyes. Thankfully it was their first draft and they were able to revise it thoroughly. After all, every single book ever written have multiple of drafts, those that don’t have any drafts are extremely rare to come by.
If your e-book is too dense with unnecessary information it makes it extremely difficult for your e-book to gain any traction. When brainstorming potential topics, approach it as a reader, and ask yourself if you would actually want to read it if you were a potential customer. You’ll also want to do some research and make sure you’re not inadvertently copying any e-books that are already on the market.
Make sure your writing is clear, concise, and interesting.
Many people focus so much on their idea for the e-book that they neglect one of the most important things – the quality of the writing. Don’t just throw together the first few ideas that pop into your head. Really take the time to create an outline and craft each chapter carefully. You’ll also want to work with an editor to make sure the writing flows easily. If writing is just not one of your strong suits, you may want to hire a freelance writer to help you.
Choose a cover design and fonts that reflect your brand.
Although most readers will only see your cover as a small icon when scrolling through a list, it can still have a huge effect on whether or not they decide to read your book. An eye-catching cover that reflects your company’s current logo or marketing efforts is a great way to catch their eye and build brand recognition. The fonts you choose are also important – you’ll want them to be easy to read, but also be a great fit for your book. Hiring a freelance graphic designer may be a good choice for you if you don’t have a staffer who is comfortable creating covers.
Work with a digital publishing company.
It can be extremely difficult to market your book on your own, as there are so many great e-books on the market, and even if your book is free, it might be difficult for your target audience to even find it if it’s not marketed on the correct platforms. A great digital publishing company will help ensure that your book reaches the appropriate audience, and they’ll also work with you through the process of developing your book to ensure that the text and images are high quality and that the layout is appealing.
Have you ever written an e-book? How was the process? What was your favorite part of writing the e-book? Share your experience with us!
Read More »